TikTok is introducing a new feature that enables them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the service revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development comes amid a rise in AI-generated material, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that many people appreciate content created using AI tools, ranging from AI artwork to science explainers, and we want to provide users the option to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its network tagged as AI-generated. Collectively, over 100 million media items are submitted to the platform every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Users will be able to limit or boost the volume of artificial media they view by using the content preference option in the app and choosing “AI-generated content”. Further subjects that currently be modified under the tool cover news, clothing, aesthetics, and movement.
Platform Guidelines
Its rules mandate content makers to tag lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any realistic AI video that is without a tag can be removed under its user guidelines.
In addition, the service will from now on attach an artificially created watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is also launching a $2 million AI literacy fund for professionals and organizations to develop educational content about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training programming and robotics.
Platform Protection
TikTok has supported its content review process, amid controversy over proposals to make redundant a large number of review team members in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most distressing content prior to it is viewed by staff. The platform stated a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
